 |
|
|
|
 Sweepstakes promotions have the unique ability to help achieve marketing goals, while giving consumers a fun and exciting experience. Whatever your objectives, a sweepstakes promotion will deliver a reward based incentive that drives consumers to action. |
|
|
| Showcase A New Product, Company, or Brand Name. |
|
|
|
| A sweepstakes is the perfect venue to spread the word about a new product or name. It creates an air of excitement, and allows you to reach out in a way that's interesting and enticing to your audience. |
|
|
| Increase Traffic To Your Web Site. |
|
|
|
| Few things have the draw of a free sweepstakes. You can organize an ad campaign around your sweepstakes, and then direct post-enrty traffic to any page of your site. |
|
|
| Increase Company/Product Awareness. |
|
|
|
| The average entrant spends over 4 minutes on a sweepstakes. This is a tremendous amount of time to have your logo or product in front of your prospects. Compare this to the expense of giving consumers just a glimpse with other marketing techniques. |
|
|
| Add Credibility |
|
|
|
| A professionally presented sweepstakes can add an air of competence and permanence to a previously unknown entity. |
|
| Create Opt-Ins And Permission Based Consumer Relationships. |
|
|
|
| Entrants can be added to a mailing list, and can even be sent customized offers based on their input at the time of entry. By opting in, entrants will give you permission to contact them at the time of their sweepstakes entry. |
|
|
| Collect Demographics and Monitor Consumer Trends |
|
|
|
| It can be very difficult to elicit demographic information form consumers. A sweepstakes gives them that "what's in it for me?" incentive to supply information that can be invaluable to your business. Your campaign will have a statistics page that will tell you the entrant's regions, gender, ages and more. |
|
|
| Viral Promotion |
|
|
|
| Sweepstakes have the unique characteristic of spreading virally. A free giveaway will be spread by word-of-mouth without any encouragement from you. Participants are remarkably eager to share news of a free sweepstakes with their friends. |
|
|
